Good luck, and I'm interested in the literature too, but you'll find it comes down to personal preference in most cases. People have been arguing about (for example) the pros and cons of wide vs. narrow dispersion as long as I can remember, and many other horn parameters. About the only thing I've seen people agree on is the desire for reasonably flat on-axis response. Of course, these sorts of discussions aren't restricted to horn speakers. Some love (once again for example) the Bose 901, and other speakers featuring wide dispersion and lots of reflections, some don't.
I think the listening room, and its reverberation time, frequency modes etc. factor into the equation too, which may start to explain the differences people hear. Also, horns can be challenging to really get right. I suspect the reason a lot of people think horns sound honky or whatever comes down to improper phasing at crossover etc.
Also, the driver has a lot to do with it. I've seen people say the 511E sounds much better than the 511B, yet they use very different drivers. The basic horn is the same, simply cut off a bit at the throat for the 1.4" driver. Most of the multicells also use the 1.4" drivers, so it's tough for me to compare them directly to horns using the 1" drivers.
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